Storycraft
The One-Sentence Brief: Find the Decision a Project Needs
A one-sentence brief aligns audience, central point and next decision, helping a team shape useful work before drafts…
The full collection
All stories
Explore the craft behind the messages, stories and shared ideas that shape how people communicate.
Presentation
Slides or a One-Page Memo? Choose by What Readers Must Do
Choose slides or a one-page memo to help a group discuss a proposal together, or give individual readers a clear…
Storycraft
Why a Story Needs a Turn, Not Just a Timeline
Learn how to give a story a meaningful turn, so events build towards a changed expectation instead of reading like a…
Conversation
The Meeting Agenda Myth: More Topics Do Not Mean More Progress
A focused meeting agenda groups topics by purpose, helping people follow the discussion, make decisions and leave with…
Collaboration
A First Project Handoff, Made Legible
A creative project handoff makes the next contribution easier: show what to open, what can change and where the…